Pink book covers make me see red

Imogen Russell Williams goes off on one about the use of pink on books aimed at girls:

I acknowledge that I’m a massive snob about cover-design, and particularly about pinkness. Not only (alas) do I no longer belong to the teen target market, but even at the appropriate age I ostentatiously scorned such flouncy frivolity … In fact, while I don’t object to nudity, foiled fonts, Gothic excesses or guns, I find it almost impossible to pick up a book with pearly grins and pony-tails on the cover – still more so if the background is rose-tinted. Last week I strove to overcome the prejudice (which kept me from enjoying Jacqueline Wilson for a stupidly long time) and bit the rosy bullet, seizing three books of undeniable pinkness from the library’s teenage-fiction shelves.

[...]

Pink in the wild is a lubricious colour – the shade of a consenting blush, the sole of a naked foot, not to mention the genitals themselves – but there is nothing grown-up, challenging or alluring about a glittery candy-floss book cover.

Read the rest at Pink book covers make me see red | Books | guardian.co.uk.

London’s Chinatown to get ‘authentic’ makeover – Design Week

Photo by rcollona via Flickr

Design Week reports:

Chinatown in London’s West End is to be made ‘more authentically Chinese’(…)

Lighting designers, as well as landscape designers, architects, artists and craftspeople, are being sought to work on the brief from Prince Charles’ urban design organisation.

[...]

Initial plans include creating a timber pagoda in Newport Place, a screen garden, gold lanterns and naming – based on ancient Chinese dragons – for the nine entrances and exits to the district.

Chinese mythology and feng shui will play a major role in the designs, according to Westminster City Council.

What font says ‘Change’?

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The Boston Globe reviews the campaign logos of the US presidential candidates:

Typography subtly or boldly define a company, product, or person. Whether it is Best Buy’s big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception.

Clinton

The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment. The type has a tired feeling, as if the ink has been soaking into the page too long. The Hillary logo has the look of an ’80s newspaper layout or an investment company. The tall lower-case reminds me of someone with their pants pulled up too high. I wonder about the significance of the three stars and three stripes. A third term?

Edwards

Edwards is the only candidate to use a sans serif typeface for his main typeface. Sans serif typefaces do not have the added elements at the ends of the vertical and horizontal strokes. Unlike many of the traditional sans serifs used in campaigns, Edwards’s typeface is open and friendly. It’s utilitarian. In past campaigns, Edwards used a serif typeface. Perhaps he is subtly distancing himself from his unsuccessful 2004 bid. The Edwards type is very Wal-Mart, tabloid, middle class. Not a whiff of high-powered lawyer.

Obama

Obama’s type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool. Clearly not the old standards of years past.

Huckabee

Huckabee has the most inexplicable selection of typography and graphics, from the six floating stars to the white stripe seemingly stolen from the Coca-Cola logo. The overall effect is clutter. The main typeface, used to set the candidate’s name, is very tightly spaced, or tightly tracked, as typographers like to say. Some letters, like kab, are actually touching each other. Then ‘Mike’ is tucked in between the H and k as if ‘we almost forgot to tell you his first name.’ Setting FAITH. FAMILY. FREEDOM. in such a thin weak sans serif feels as if it was added as a committee compromise or an afterthought. The type is too light, too small, and does not have a real voice.

Romney

Uppercase can attract attention and project boldness, which is probably why the Romney campaign set his name in all caps. It works pretty well for ‘Romney’. The letters fit comfortably and form a pretty solid unit.

Unfortunately, MITT does not lend itself well to this treatment. The two T’s create a big space between them compared with the space between the MI or, to a lesser extent, the IT. The result is an irregular rhythm and feeling of inconsistency. The graphics are puzzling. The eagle logo has the head of the US Postal Service logo and body of the Norwegian flag flowing behind it. Not sure what that means.

Giuliani

Like Clinton, Giuliani has abandoned his last name nearly completely. Rudy is four easy-on-the-eyes letters set in a strong serif with an eye-catching red border. It is set in a strong, bold serif typeface; the serifs themselves are clear and decisive. Using his short four-letter name allows him to set it particularly large. His message is all about Rudy, name recognition. The enlarged R introduces the other letters like a big, protective parent.

McCain

McCain uses type that is a perfect compromise between a sans and a serif, what type geeks call a ‘flared sans.’ Not quite sans and not quite serif, sort of in between, moderate, not too far in either direction. The strokes have contrast between the thick and thin, creating the feeling that the ends are going to have cute little serifs, but they just flare out a little, not forming actual serifs but wanting to. The military star centered and shadowed is a not-so-subtle touch. And McCain just says ‘President,’ as if to say he’s already been elected. Everything about this logo says you can buy a car from this man. From the perfectly centered star to the perfectly spaced type, the entire design looks like a high-end real estate company. McCain has done something no other candidate has done, he uses all blue, no red – not even a dash. If we were to predict the results based on typography and design, we would pick McCain and Obama.

(Via Design Observer.)

Three Little Pigs ‘too offensive’

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BBC News reports an interesting story of race and representation:

A story based on the Three Little Pigs fairy tale has been turned by a government agency’s awards panel as the subject matter could offend Muslims.
The digital book, re-telling the classic story, was rejected by judges who warned that ‘the use of pigs raises cultural issues’.

Becta, the government’s educational technology agency, is a leading partner in the annual Bett Award for schools.

The judges also attacked Three Little Cowboy Builders for offending builders.

The book’s creative director, Anne Curtis, said the idea that including pigs in a story could be interpreted as racism was ‘like a slap in the face’.

The CD-Rom digital version of the traditional story of the three little pigs, called Three Little Cowboy Builders, is aimed at primary school children.

But judges at this year’s Bett Award said that they had ‘concerns about the Asian community and the use of pigs raises cultural issues’.

The Three Little Cowboy Builders has already been a prize winner at the recent Education Resource Award – but its Newcastle-based publishers, Shoo-fly, were turned down by the Bett Award panel.

The feedback from the judges explaining why they had rejected the CD-Rom highlighted that they ‘could not recommend this product to the Muslim community’.

They also warned that the story might ‘alienate parts of the workforce (building trade)’.

The judges criticised the stereotyping in the story of the unfortunate pigs: ‘Is it true that all builders are cowboys, builders get their work blown down, and builders are like pigs?’

Ms Curtis said that rather than preventing the spread of racism, such an attitude was likely to inflame ill-feeling. As another example, she says would that mean that secondary schools could not teach Animal Farm because it features pigs?

Her company is committed to an ethical approach to business and its products promote a message of mutual respect, she says – and banning such traditional stories will ‘close minds rather than open them’.

Becta, the government funded agency responsible for technology in schools and colleges, says that it is standing by the judges’ verdict.

‘Becta with its partners is responsible for the judging criteria against which the 70 independent judges, mostly practising teachers, comment. All the partners stick by the judging criteria,’ said a Becta spokesman.

The reason that this product was not shortlisted was because ‘it failed to reach the required standard across a number of criteria’, said the spokesman.

Becta runs the awards with the Besa trade association and show organisers, Emap Education.

Merlin John, author of an educational technology website which highlighted the story, warns that such rulings can undermine the credibility of the awards.

‘When benchmarks are undermined by pedestrian and pedantic tick lists, and by inflexible, unhelpful processes, it can tarnish the achievements of even the most worthy winners.

‘It’s time for a rethink, and for Becta to listen to the criticisms that have been ignored for a number of years,’ said Mr John.

How not to design a passport

You can see the new USA passport here – rather lovely, isn’t it?

Here’s an analysis from The New Republic:

The federal government’s recent efforts in the field of passport regulations have been somewhat less than wildly popular. First, new travel rules for travelers flying to Canada, Mexico, and the Caribbean prompted a run on the passport office: With the bureaucracy overwhelmed, furious would-be travelers saw their vacation dates come and go with no document in sight. Then, no sooner had the feds made a dent in the backlog than the next passport-change appeared on the horizon: As of January, Americans will have to show their passports at land crossings, too. Borderland backups caused by a dress-rehearsal for the new rules made the front page of the New York Times last week.

So, complaining about something so superficial as the way the passport looks might seem a little like kicking the poor schlubs in the consular service when they’re down. Unfortunately, the newly redesigned U.S. passport–that document so many folks have waited in Soviet-length lines to acquire, and which they’ll no doubt thumb through as they wait in even longer queues at our borders next year–is tacky enough to make you want to do just that. Apparently, someone forgot that passports are mainly meant to be read by, you know, foreigners. Plastered like a NASCAR vehicle with cheeseball patriotic clip-art that might have been swiped from the Colbert Report’s opening credits, the new books spill jingoism the way traveling Americans once spilled hard currency.

Fair enough, given the administration that introduced the new passports. Unfortunately, where the Bushies once excelled at logos and backdrops, the redesign is also hideously, hideously ugly. Don’t take my word for it–flip through the new book at the state department’s website.

The result of a six-year effort, the new passport’s main advantage is that it is embedded with a computer chip and other high-tech security features. The front cover looks the same as before, except for a small emblem of a circle and two lines, the symbol for documents that contain electronic data.

The problems only start once you open your passport. On the inside front cover is a Fort McHenry illustration accompanied by the last four lines of the Star Spangled Banner, apparently in Francis Scott Key’s handwriting. Why is this quotation in actual handwriting? It’s unclear. Other than an inexplicably capitalized passage from the Gettysburg Address that I fear will make overseas consular officers feel as if Lincoln is shouting at them, the thirteen other inspirational quotes in the book are all printed in the same sober Times Roman-style font.

Except, of course, for the text on the page opposite the passport-holder’s photo and personal information. That page contains the preamble to the constitution, complete with “We the People” in its original 18th-century typeface. It’s hard to say what foreign passport-stampers are supposed to make of a preamble to a document that isn’t, in fact, contained in this particular little blue book. But perhaps they’ll just focus on the page’s graphic elements: A fierce-looking bald eagle that takes up half the page, accompanied by smaller illustrations of grain and a flapping American flag.

The passport’s subsequent pages–the ones that are supposed to be used for foreign visas and entry stamps–follow along with illustrations as predictable as a junior-high American-history project. Cacti! Mountains! Independence Hall! A gargantuan rendering of the Liberty Bell! The whole romantic panoply, from coast to coast. Literally: There’s a New England schooner sailing through pages ten and eleven, a Mississippi paddleboat floating towards the edge of page 17, and some sort of Pacific Northwest image involving a salmon-eating bear and a totem pole on pages 24 and 25. I suppose it goes without saying that the pages in between feature cowboys, bison, a train, and the Statue of Liberty.

Crass it may be, but the new passport won’t be accused of taking sides in domestic politics. The figures offering quotes about what the State Department calls “the hope and success that is the United States of America” include John F. Kennedy and LBJ as well as Teddy Roosevelt and Dwight Eisenhower. Many of the passages extol the virtues of democracy–great stuff, although, alas, material that these days is liable to be interpreted abroad as stage one in some secret American invasion scheme.

Still, at least one of the passages–a Martin Luther King, Jr. quote asking that “God grant that America will be true to her dream”–implies that Americans are aware of at least a few imperfections. Of course, there’s nothing imperfect about the illustration abutting the King quotation: A mountain range, a pair of buffalo, and yet another enormous eagle staring proudly into the distance. What that western idyll has to do with the man who orchestrated the Montgomery bus boycott is anyone’s guess. But whatever dissonance it all creates will only be heightened once the pages start getting filled in with visas and passport stamps from Finland or Botswana.

If the passport’s designers have taken care not to slight any particular party, ethnicity, or painter of corny American vistas, there are at least some changes you could interpret as signs of Cheneyite muscle-flexing. For instance, in the passport that was used until last year, the standard passage on page one featuring a request from the Secretary of State to treat the passport-holder well was printed in French and Spanish as well as English. It still is, though the foreign languages have now been shrunk to a typeface distinctly smaller than the English text. That’ll show ‘em!

One of the most jarring statistics from the 2004 election had to do with passports. According to one Zogby poll, John Kerry led among passport-holders by 23 points, while President Bush held a sizeable lead among those without passports. No doubt the new travel rules will go some of the way towards changing that as they broaden the passports-toting population. But maybe the new-look passport, shouting its Yankee pride like an American flag on a fanny pack, will help, too. The cover may say United States, but the design taste is pure red states.

The trouble with CBeebies

A good overview of ‘representation’ in action:

It all started with Lola, the googly-eyed heroine of the CBeebies series Charlie and Lola. First created by the children’s writer Lauren Child, Lola is a very sweet little girl. Intelligent, funny and rather rebellious, she winds up her brother, has an incredible vocabulary and truly possesses a mind of her own. She is therefore the closest the CBeebies channel comes to having any kind of feminist icon. All good stuff, except for one fatal flaw – she just had to be given a love of pink milk.

I watch many hours of CBeebies, the BBC channel for viewers aged two to five, and the pink milk is where I started to go a bit mad.

(Via Read more.)

Talk to your daughter before the fashion industry does

Here’s an interesting campaign from Dove, though as David Airey points out, Dove are owned by Unilever who also sell SlimFast slimming aids…

Perhaps you had the same response to that that I did, but as David points out, is it any worse to want to lighten your skin than to darken it through tanning products and treatments? That’s a tough one and I don’t know enough about the cultural issues to venture an educated opinion. Is skin lightening an attempt to beat racism (and therefore a result of racism) or simply a cosmetic desire?